The ENTYVIO "U" Campaign

ENTYVIO recently launched its branded “U” Campaign across both HCP and DTC. ENTYVIO is the only treatment targeting the gut for Crohn’s and ulcerative colitis—working exactly where patients need it most. The “U” Campaign highlights this with vibrant visuals and a playful focus on the “U” in “GUT,” placing patients at the center and emphasizing how ENTYVIO supports their daily lives. My contributions included designing brochures, emails, print mailers, digital and social ads, and other supporting materials—maintaining visual consistency and brand alignment across channels post-launch. This work showcased my ability to adapt and execute a core visual identity across both print and digital media.

The campaign was recognized for breaking convention in the pharma space, with Comscore data showing significantly higher engagement across key metrics like relatability, attention, and believability compared to norms for chronic gastrointestinal conditions. Comscore shared with Takeda, “we’ve never seen results this high,” highlighting the campaign’s strong impact and effectiveness.